Our message and mission hinge on spreading awareness among parents about ways to prevent cough medicine abuse. It is important to us because it helps bring to light a behavior that can be very dangerous. Occasionally, we like to take a second to remind you of our simple request. There are many reasons to stay updated about cough medicine abuse, but protecting your kids is the most important. If you can inform your children about the negative effects of intentionally abusing dextromethorphan, the active ingredient in over-the-counter cough medicines, they will be less likely to do so. For you to have this conversation effectively, you need to educate yourself. It is important that we, as parents, arm ourselves with all the knowledge we can get in the fight against cough medicine abuse. As you learn more, you can have better discussions with your children, and it will help you talk with other parents as well.